Clique Cartel is a Sydney based cycling accessories brand specialising in caps, socks and sweaters.
The idea behind the brand is that portions of the proceeds from all products purchased go directly to help the children of Cambodia.
I was commissioned to create the new branding for the company. As Cartel was a significant part of the name the client and I decided to approach the project with a more comical view and play around with the stereotypes of South American gang culture.
That is where our crazy mascot came from. To soften the logo a bit I created a custom script to balance the whole design when used in its lock-up format. Each element from the logo can be used separately while maintaining the look and feel of Clique Cartel.