I was commissioned to create the branding for a new Sydney based sneaker accessories company, Grailcrate.
Grailcrate is Australia’s first sneaker accessory & streetwear subscription box. A membership with Grailcrate guarantees
a monthly crate of goods in any combination of sneaker care products, apparel, accessories and more!
As Grailcrate is based on delivering quality products to your door I decided to play around with the old "milkman" idea for the logo. I came up with a vintage milkman mascot, wearing sneakers while holding a milkcrate, running for his next delivery.
I wanted to keep the logo fun and energetic and I feel it conveys the positive attitude behind this sneaker brand.
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