I was commissioned to create the branding for a new Sydney based sneaker accessories company, Grailcrate.
Grailcrate is Australia’s first sneaker accessory & streetwear subscription box. A membership with Grailcrate guarantees
a monthly crate of goods in any combination of sneaker care products, apparel, accessories and more!
a monthly crate of goods in any combination of sneaker care products, apparel, accessories and more!
As Grailcrate is based on delivering quality products to your door I decided to play around with the old "milkman" idea for the logo. I came up with a vintage milkman mascot, wearing sneakers while holding a milkcrate, running for his next delivery.
I wanted to keep the logo fun and energetic and I feel it conveys the positive attitude behind this sneaker brand.
![](https://cdn.myportfolio.com/29775c68b559e3d3ade14f25754cb4e9/9029625fa7d24d7f08fe2c3f_rw_1200.jpg?h=bca5150476ca090a699e1e008fe57ffe)
![](https://cdn.myportfolio.com/29775c68b559e3d3ade14f25754cb4e9/0351221735fe5a954f4d3fa9_rw_1200.jpg?h=662ef690828d01308935b93730c0b06d)
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![](https://cdn.myportfolio.com/29775c68b559e3d3ade14f25754cb4e9/dede39e24666f9a1cfec3e7a_rw_1920.jpg?h=de3ccb737eaf91f08f920e64c57355c7)
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